On a roll in Punjab
Even if they use two phones at the same time, one may be the number of Delhi and the other is the number of Ludiana or jalandal.
This scene is not much different from the Shatabdi connecting Mumbai center and Ahmedabad, or the flight Ranee from Mumbai to Surat
The only difference is that Gujarat are replaced by Punjabi people who do what they do best --
Eat, drink, breathe business.
On the Shatabdi, morning tea comes with a pack of Cremica cookies, further confirming the business mind of those who use Ludhiana as a new manufacturing center in the north.
Cremica promoter Rajni Bector has a factory in Phillaur, located between Ludhiana and Jalandhar, she is just a housewife before she starts selling the kitchenmade ice-
Cream on Diwali melas at the end of 1970.
Today, Cremica\'s sales of Rs 200 (Rs 2 billion) is an important part of the supply chain in the fast food industry, with inventory including bread, sauces, chocolate and ice
Cream ingredients such as McDonald\'s, syrup from barista and mayonnaise.
Rajni Bector is not an accidental example, which proves that Ludhiana has a lot of business opportunities.
On this land, people praise lassi\'s ability to stand out from the washing machine as much as its back --
Get S-at the age of 14-
Ludhiana is part of the Indian billionaire, where it can be shown off.
Ludhiana\'s Kitchlu Nagar tour will take you to Abhishek Industries at Rs 800 (Rs 8 billion), which provides towels to world-leading retail chains such as Walmart, chris Madden and JC Penney
Rajinder Gupta, CEO and managing director of the school, a drop-out student, was forced to make a living from an early age.
He opened a shop, 17,000-
Odd ingot in 1993.
In the next ten years, in addition to towels, he has also dabbled in yarn, paper and chemicals and managed the Trident Group of Rs 1,500 (Rs 15 billion) with elan.
Ludhiana used to be a fortress in the bicycle, socks and wool industries and now has entrepreneurs in all fields.
The Hero Group of Mohan Brij Munjal Lal, Suni Bharti Mittal Batti, s p Oswal Vardhman is some of its key points.
In 2004, two famous ludhians
Rajinder Gupta and Sunier Bharti Mittal), in the decree and so on,
Eventually won by Mittal, shortlisted for the EY Entrepreneur Of The Year award.
S. P. Oswal, chairman of Vardhman group, said: \"The spirit of startup is in the air of Ludiana . \" Vardhman group was once known for its knitted wool.
\"Unlike other industrial clusters like Tirupur, it is not limited to a few products.
There are hundreds of medium-sized enterprises here.
\"Rummy Chhabra, general manager of Metro tires, agrees that the company started with the production of bicycle tires in ludahina and then expanded to Uttar Pradesh
The organization\'s basket today includes fans and motorcycle parts: \"Even workers from Bihar state have shown a high level of productivity here.
In fact, they prefer to work for companies that work overtime.
\"You see, we the ludhians are helping not only Punjab but other states,\" Chhabra said . \".
Visiting the Bharti Teletech telephone manufacturing plant in hamblane, 17 km from Ludiana, does prove that Punjabis can work hard
Let others work hard too!
The factory installs at least 14,500 PCB (printed circuit board) manually every day ).
Rakesh Bharti Mittal, vice president and general manager of Bharti Teletech, confirmed: \"This is one of the most installed devices in the world, higher than some telephone factories in China . \".
The company produces 2 million mobile phones a day.
What\'s more interesting is that women from neighboring villages have taken on more than assembly work.
Rajinder Gupta also claims a high level of productivity in his plant.
He used existing local resources to increase productivity and reduce costs.
\"More than 80 of the raw materials of Trident paper are agricultural products --
Based on the ancient tower. Not just that;
He also followed modern best practices. For his white-
He hired GrowTalent, a human resources consultancy, which would help the abhish industry to become a great place to work.
Gupta proudly said: \"Ludiana is an entrepreneur university . \"
The neighboring jarandhal district is not far behind.
It marks the same power and motivation;
The only difference is that jalandal\'s industry is often smaller.
This is also reflected in household income in two cities.
According to a survey by the National Commission for Applied Economic Research, 267 households with annual income of more than Rs 1 (Rs 10 million) in 2001 --
02. in Ludhiana, there are only 96 such families in Jalandhar.
In fact, Lu Diana is also ahead of the state capital Chandigarh, which has 199 households with annual income of 1 crore and above.
But judging from recent developments in jalandal and Rudiana, these numbers will certainly rise.
According to street speak, there is a lot of foreign money flowing into jalandal.
But despite the dizzying boom of immigrants, they are also growing vertically, which can be measured by the number of IATA
Approved travel agency.
In 1992, there were three or four such agents in the city of Jalandhar.
\"There are 60 people today,\" said r k Sharma, manager of global air transport in jalandal.
Traveling through the road between jalandal and Chandigarh, you will find footprints in smaller towns like Ropar, at least six such agents.
Sharma added that there were 1,000 trips to Vancouver and Toronto (visiting relatives or immigrants), 3,500 trips to the Middle East and 1,000 trips to the United States per month;
Newer destinations such as Italy and the Netherlands are also on the horizon.
250 rupees (Rs 2.
5 billion) value of earnings, outbound tourism in the tourism industry, Rs 15 billion (nuclear power source in Rs space.
5 billion) from Punjab.
\"Today, students are traveling in droves to New Zealand and Australia,\" Sharma added.
Farmers in the Doab area are prepared to pay Rs 10 if they can trust Jalandharites-20 lakh (Rs 1-
2 million) illegal travel to foreign countries.
Those who did not go West were shipping there.
Jalandhar\'s industrial zone is the hub of machine tools and automobiles.
Accessories, carpets, sporting goods, etc.
So when Mayor Rajan exports golf and football, Suk Dev Raj exports hand tools and shinivij exports carpets, blankets and carpets.
\"Jalandal has at least 200 industrial units, but they are smaller labor-intensive units with sales of Rs 25-
Rs 30 (Rs 250-
0. 3 billion), \"banks in both cities rank high among entrepreneurs in jalandal and Rudiana.
\"In the year ended March 31, 2005, we extended the 2,000 rupees (20 billion rupees) fixed term loan for Ludhiana to 45 units ---
They all followed, \"said Rudiana, a senior official at the National Bank of India.
\"There is only one default, and so is debt restructuring --
The default amount is Rs 20 (RS 0. 2 billion), which is not difficult to obtain.
\"But where industry and finance may look to the future, the indifference of municipalities to the two cities is evident.
The city is dirty, there are potholes on the roads, and garbage is everywhere. \"We have 8-
Sukh Dev Raj of Jalandhar complained: \"There is a power outage of 10 hours a day . \".
S. P. Oswal in Ludiana has similar complaints: \"Power outages are rampant and municipal facilities are far from what the government expects.
\"But the Chief Minister for Industry and Commerce of Punjab, s c. Agrawal, has a different view:\" The problem is part of the whole northern region, \"he said,\" and will be resolved in a few years.
At the same time, industrialists can rely on their own sources of power generation.
\"Multiple responsibility between departments makes it easier for senior officials in Chandigarh to shirk responsibility.
An official from the Punjab provincial urban development authority said that its job was to develop housing in Punjab province only, and in this regard it did a good job in both Ludiana and jalandal
Does this mean that citizens have to take care of themselves, \"we Mexicans are trying to do their best to serve our fellow citizens,\" said Sheetal Vij, general manager of shirafires, who is also 150 President
There are several modern ventilator bed charity hospitals in the ICU, and CAT scanning costs only Rs 1,400.
Most government hospitals in the region even lack basic facilities.
To do their part, Mittals has set up the Sat Paul Mittal School in Ludhiana
Ramams school in Delhi.
The ratio of students to teachers in high-end schools is 25:1, and each child has a computer.
S. P. Oswal founded a business college that offers management courses. The Mittal-
The Nehru sansantan Kendra Trust provides scholarships for girls in particular.
The Waldeman group has a business college and a school of management dedicated to students who do not have a formal degree: \"We should train local talent, not get management graduates from Delhi or Mumbai,\" Oswar
If Jalandhar and Ludhiana reflect how little the Punjab government has done to its city, ironically, this is not the case with the capital Chandigarh.
The luxurious government building is perfectly synchronized with the private bungalow on this road.
Puda\'s office across from futon hospital looks like an extension of the hospital, the architectural landmark of the area.
In terms of per capita income, Punjab province slipped from its highest position a few years ago and is currently ranked fifth behind Haryana and Maharashtra.
Nevertheless, it is still considered one of the most developed countries in the country.
So does its citizens have considerable enthusiasm to lead the prosperity charts, or is it the turmoil of 1980 that made them stronger, in Ludiana and Jalandhar, it is generally believed that the Punjabi people work hard and the party works harder. this belief is best reflected.
Geeta Bector, daughter of Rajni Bector, said: \"We Punjabis can travel any distance to enjoy ourselves and enjoy a good meal . \"in-law.
Just, the definition of food has changed from tandoori chicken to fast food.
\"We pay the toll to go to McDonald\'s for dinner, and McDonald\'s is not within the city\'s municipality,\" she said . \".
Bectors, Guptas, and Oswals are filled with luxury cars and S-
Mercedes Benz is everywhere here.
S. P. Oswal might suggest, \"the car is a car for me, not a display,\" but his daughter Suchita insists
\"Because I often travel on the road \".
Others believe that if you can afford a Mercedes, why not show off on a rough estimate that there are not less than 400 Mercedes-Benz in the industrial zone, although Daimler Chrysler data show, throughout jalandal, Ludiana and Chandigarh, Mercedes-Benz will not sell more than 100 vehicles.
Where did other Mercs come from, apparently from other regions
In Delhi, for example, the number plate on the car proves this.
\"The culture of shopping centers is also catching up quickly,\" said Parminder Chadha, a resident of Ludhiana . \".
\"We can\'t wait to have Ansal Plaza open.
So far we have been shopping in the malls in Delhi and Gurgaon.
\"We saw the potential of Jalandhar and Ludhiana shopping mall as early as 2003 and started construction in our Ludhiana shopping mall in last February,\" anav Ansal said.
\"We will open next month.
\"The Mall will rent out space including the MENA Bazaar, KFC, the pyramid and McDonald\'s.
The car in jalandal took longer before it was put into use.
Old movie halls like marhar are being razed to give way to multiple plays like waves and PVR.
\"After six months, the whole skin color of Ludiana will change.
Even today, this is very different from when I was a primary school student, \"said Adish Oswal, general manager of Amran Trading.
Oswar himself entered the high-end fashion industry.
In addition to underwear, sports and casual wear in Delhi and Gurgaon, there are also shops in Ludiana.
MBD group (Radisson Blu hotel with Noida) is planning to mix-
Use the development projects of Ludiana and jalandal by 2007.
In order to join their friends at bhangra, Ludhianites drove out of town to attend the wedding at Harsheela and Kotari resort on Ferozepur Road.
For those who own these farmhouses, their indulgence is of great commercial significance. Spread over 5-
The \"Palace of marriage\" covers an area of 7 acres and rents between Rs 75,000
100,000 rupees, serving food between 250 rupees700 per plate.
Restaurants, Highway hotels and water parks have sprung up. The neo-
The rich have swimming pools, snooker tables and gardens in their magnificent homes.
The latest furniture ordered from luxury stores in Delhi and Mumbai, brand clothing from international fashion brands --
It\'s all on display at their home and on their shoulders.
However, there has been little change in lifestyle.
Although Rajni Bector claimed she was the one who launched a cold plate and a healthy salad at Ludhiana, they showed more on the buffet table than they consumed.
Harpal Singh, chairman of Fortis heatcare, warned: \"their unchanging eating habits may be harmful to Punjabi people in the long run.
\"Obviously, at forti\'mohali hospital, there were 100 cardiac surgeries and an equal number of angiography, with more than 300 angiography a month, if the sons of the soil do not want to fall victim to ease of life, they need to be careful.